PJH Wolverhampton: Flagship Identity Built on Partnership
When Collaboration Creates Stunning Results
PJH, a leading distributor of kitchen, bathroom, and appliance products, successfully launched their brand presence at a new 205,000 sq ft flagship distribution centre in Wolverhampton. Their goal was clear: to establish a bold, illuminated, and long-lasting physical identity that matched the scale of their ambition and integrated seamlessly with the new facility.
The Story of Collaboration
This project was a fantastic example of what can be achieved through strong teamwork across all stakeholders. From the earliest brief, we worked alongside the PJH team and PMG Ltd to design a signage solution that would make a powerful, definitive statement on the exterior of the new building. This partnership ensured we had full alignment on precision, safety, and project workflow, allowing PJH to focus on their core business while we delivered their brand vision on site.
Our Contribution
- Design & Development Precision: We performed joint site surveys, created detailed CAD visuals, and held meticulous colour-matching sessions.
- Manufacturing and Installation: We custom-engineered large-scale, flex-face energy-efficient LED systems. Our state-of-the-art capabilities ensured production was completed quickly in just three weeks.
- Safe and Efficient Setup: Our fitting crews executed the install over five days, following detailed RAMS (Risk Assessment and Method Statements).
Delivering a visually striking solution while combining high performance, sustainability, and reliability. By using large-scale, energy-efficient LED systems, we ensured the PJH team received:
- Maximum Impact: Striking illumination that ensures the PJH brand is highly visible, day and night.
- Precision & Sustainability: The system delivers both flawless brand representation and reduced operational cost through energy efficiency and longevity.
- Project Simplicity: We removed complexity for the client and PMG by providing one consistent point of contact for manufacturing, scheduling, and installation.
Meeting the Challenge
The core challenge was integrating bold, illuminated signage with a demanding construction schedule and a complex, large-scale facility. This was successfully met through:
- Proactive Coordination: Close, continuous workflow coordination between our manufacturing team and PMG’s site schedule was critical to meeting the timeline.
- Unwavering Quality: Maintaining PJH’s strict brand standards across a large-scale application, validated through multiple site checks and detailed colour-matching reviews.
When ambitious clients like PJH pursue major growth with a partner like PMG, we provide the expert support to ensure their physical brand assets match their success. The striking, energy-efficient illuminated signage is a proud testament to the successful collaboration between Widd, PMG, and the client team, resulting in a bold new identity for PJH at Wolverhampton.
