Elevating Luxury: The Berry's Jewellers Partnership
Where Heritage Meets Innovation
Established in 1897, Berry’s Jewellers stands as one of the UK’s most prestigious independent, family-owned jewellers. With stores and boutiques across the UK they are proudly known for the high quality of their jewellery and exceptional customer service. They have a particular expertise in fine watches and diamonds as well as having boutiques showcasing Patek Philippe, Breitling and Omega.
About Project
Client: Berry’s
Date: 2024
Location: United Kingdom
The Story of Collaboration
Our journey with Berry’s began by producing signage for their original Leeds flagship store and evolved into a trusted alliance spanning years and multiple locations throughout the UK.
As Berry’s expanded their prestigious retail presence, Widd has served as their signage partner, ensuring each physical space embodies the exceptional quality that defines their reputation in the luxury market.
This wasn’t just about signs—it was about creating environments where Berry’s distinguished heritage could really stand out.
Our Contribution
Across Berry’s expanding network of locations, we’ve delivered:
- Illuminated and non-illuminated signage across multiple locations including Leeds, Newcastle, Nottingham and York
- Custom marble effect fascias that enhance the luxury aesthetic of selected storefronts
- Bespoke illuminated lightbox installation in the doorway of the Leeds flagship store
- Branded signage for boutique partners including Cartier, Omega and Tudor
- High-quality hoardings that maintain brand prestige during new store developments
“We have used Widd for many projects, from external and internal signage, specialist vinyls, lightboxes and images and temporary hoarding signage. High quality artwork is always produced with attention to detail, that pleases us and the brands we work with”
Simon Oxby
“The team at Widd understand our business and what we want to achieve with our signage. Being a retailer of world-renowned Luxury Brands, the design and attention to details that they offer us is second to none”
Simon Oxby
The partnership between Berry’s and Widd is one we take great pride in; two heritage brands working together with unwavering standards of excellence to deliver an impactful, luxury environment.
Creating the elegant Berry’s logo, with its distinctive character is a great example of the the precision and finesse that has stood us apart for over 130 years.
We don’t simply deliver signage; we translate Berry’s luxury ethos into physical products, ensuring each location tells the brand’s story through meticulous detail and thoughtful execution. Each space reflects Berry’s heritage while responding to the unique character and requirements of individual locations.
several critical factors:
- Precision execution – Every detail must reflect the premium positioning of the Berry’s brand
- Material selection – Using only the highest quality materials that complement the luxurious store environments
- Installation expertise – Working in high-end retail spaces requires exceptional care and professionalism
- Consistent excellence- Maintaining the same impeccable standards across multiple locations
“Our relationship with Berry’s extends beyond transactional projects. As two northern, heritage brands with shared values of community and excellence, we’ve found ourselves supporting the same charitable initiatives, creating opportunities for our teams to collaborate in meaningful ways outside of our business relationship”
Sarah Beaumont,
Partnerships & Marketing Director
As Berry’s expands its luxury footprint with their recent Breitling Boutique in Leeds (2024) and their long anticipated Patek Philippe Boutique (2025), our relationship continues to evolve.
Each new development presents fresh opportunities to enhance Berry’s distinctive presence in the luxury retail landscape, creating environments that reflect their commitment to excellence.
This collaboration exemplifies the Widd ethos: we don’t just supply products—we build relationships based on trust, shared values, and mutual respect. For prestigious brands like Berry’s, we serve as guardians of their visual identity, ensuring their physical spaces communicate their brand promise with authenticity and impact. When clients trust us with their vision, we respond with solutions that transform spaces and strengthen brands.
