Shaping Student Futures: A Complete Campus Rebrand: Oldham Sixth Form
Where Education Meets Innovation
Oldham Sixth Form College, a thriving educational institution dedicated to student success, required a comprehensive signage solution that would reflect their new brand identity and create a clear, inspiring environment for students navigating their academic journey.
The Story of Collaboration
Having developed a close working relationship with Oldham Sixth Form College over several years, we successfully tendered for and were awarded the contract to provide their complete new brand signage rollout. Working alongside their marketing department and with Grebot Donnelly Associates creating the brand guidelines, we delivered a cohesive signage and wayfinding strategy that transformed the campus environment.
Our Contribution
- Comprehensive new brand signage implementation across the entire campus
- Design and installation of clear wayfinding systems to guide students and visitors
- Internal directional signage throughout corridors and common areas
- External building identification and entrance signage
- Collaborative development of signage strategy aligned with brand guidelines
- Complete manufacture at our St. Helens facility and installation by our expert teams
This project required close collaboration between multiple stakeholders to ensure the new signage perfectly reflected the college’s refreshed brand identity. Our team worked seamlessly with the marketing department and brand guidelines creators to translate the visual identity into physical signage that enhances the student experience while supporting navigation throughout the campus.
“Working with Widd Signs was a real pleasure. They really understood our thought process, what we were aiming for with our rebrand and even contributed some great ideas we’d never even thought of. Their approach to work, collaboration and time frames were without fault and we can’t wait to work with them again.”
Samuel Thornley Oldham Sixth Form College, Trust Marketing Manager
Meeting the Challenge
Educational environments present unique signage requirements:
- Creating clear navigation systems for diverse user groups (students, staff, visitors)
- Balancing durability with accessibility requirements
- Implementing digital solutions alongside traditional signage
- Coordinating with academic schedules to minimise disruption
- Ensuring brand consistency across all touchpoints
- Supporting both daily navigation and special events
Our multi-year relationship with Oldham Sixth Form College demonstrates our commitment to understanding educational environments and their evolving needs. By combining strategic planning, creative design, and expert installation, we created a signage system that supports the college’s mission to shape student futures while creating an environment that reflects their values and aspirations.
