Strategy
Expert Signage Consultancy
Creating striking brand environments is one thing. Making that same impact in different layouts and locations with differing local regulations, partners and environmental factors is a whole other challenge. This is where Widd come in.
We’ve spent decades learning exactly what works in the real world. Now we put that knowledge to work for you, providing technical consultancy and developing practical frameworks that ensure your brand maintains its impact everywhere. Whether you’re planning a major multi-region rollout or are designing your brand signage range from scratch, we can help you get it right first time.
Learn more about our other services
We’re Trusted By:
Master Brand
Signage Strategy
Are you Looking to create brand environments that are as practical as they are powerful?
Our end-to-end master brand strategy combines creative expertise with technical precision.
We consider everything – from structural engineering and material performance to lighting controls and fixing systems – ensuring your signage not only captures attention but stands the test of time.
Drawing on decades of hands-on experience, we’ll develop frameworks that meet complex technical challenges while delivering on your brand promise.
Whether it’s navigating planning regulations, meeting sustainability targets, or ensuring maintainability across locations, we help you turn ambitious plans into achievable reality.
If you are looking to;
- Develop optimum design and spec for your signage range
- Map out optimal customer touch points
- Ensure compliance while maintaining brand impact
- Maximize visibility within planning constraints
- Create consistency across different store formats
Technical
Consultancy
If you’ve got ambitious design plans, we’ll help make them reality. Our technical team works alongside your creative partners to ensure every design is structurally sound, safe, and true to your brand.
We deal with the practical details – from sustainable material choices to maintenance planning – so you get solutions that look great, perform responsibly, and stay that way.“
- Detailed technical drawings and specifications
- Material and illumination recommendations (including recycled options and energy-efficient lighting)
- Structural calculations and safety assessments
- Installation method statements
- Environmental impact analysis and sustainability guidance
- Maintenance and longevity planning
Master Brand
Playbooks
Being accountable for launching or refurbing locations across different regions and partners can create risk and brand inconstancies. We’ll create the rulebook that keeps everyone on the same page. Our master guidelines combine practical specifications with clear standards, built on experience from thousands of successful installations.
We define everything from technical requirements to performance standards, including:
- Material specifications and approved alternatives
- Construction and installation methods
- Illumination standards and energy efficiency targets
- Quality control checkpoints
- Installation best practices
- Maintenance requirements
- Safety and compliance standards
Trusted partner to ambitious brands
Trusted
Quality you can
trust at every stage
Quality
UK manufacturing multi-region execution
multi regional
60,000 sq ft of innovative production capability
INNOVATIVE
Exceptional craftsmanship that sets the standard
craftsmanship
Case Studies
Elevating Luxury: The Berry’s Jewellers Partnership
Elevating Luxury: The Berry’s Jewellers Partnership Where Heritage Meets Innovation Established in 1897, Berry’s Jewellers
Premium Signage Solution for Aeroservices
Premium Signage Solution for Aeroservices About Project Client: Aeroservices Date: April 2025 Location: Leeds, United
Launching Kerrs Angling Shop with Impact
Launching Kerrs Angling Shop with Impact About Project Client: Kerrs Interiors Date: April 2025 Location:
