Crafting Premium Experiences for Liberty London
About Project
Client: Liberty London
Industry: Luxury Retail
Location: London, United Kingdom
Industry: Custom Installations & Brand Experiences
Bringing Creative Vision to Life
Liberty London entrusted Widd with translating their distinctive design concepts into tangible brand experiences.
Working from Liberty’s detailed design direction, we focused on delivering finished products that maintained their exacting standards:
- Precision manufacturing – Transforming creative concepts into physical reality with meticulous attention to detail
- Premium materials – Selecting and implementing finishes that reflect Liberty’s luxury positioning
- Technical adaptation – Engineering practical solutions while preserving design integrity
The Results
Despite the compressed timeline during an already busy period, our team delivered:
- Illuminated Mirror Installation: Custom-built selfie mirror with integrated lighting, changeable Liberty Print vinyl application, and free-standing weighted base designed for the historic building environment
- Beauty Launch Display: Oversized shoe box featuring Liberty Print interior created for press launch event and featured in store
- Press Launch Activation: Life-sized snakes and ladders game board manufactured for press engagement in store
- Adherence to Vision: Faithful translation of Liberty’s creative direction into finished products
- Technical Problem-Solving: Developing practical solutions while maintaining design intent, such as the weighted base for the mirror installation
- Quality Standards: Implementing manufacturing processes that meet the expectations of a premium luxury brand
- Material Selection: Carefully chosen components and finishes aligned with Liberty’s heritage and positioning
“The collaboration reflects our pride in working seamlessly with established luxury brands, following their creative direction while applying our manufacturing expertise to bring concepts to reality with precision and care”
Sarah Beaumont,
Partnerships & Marketing Director for Widd.
