Energizing Spaces: JD Gyms' Nationwide Visual Experience"
Where Innovation Meets Scale
JD Gyms, a premium fitness provider with sites across the UK, needed consistent yet impactful signage solutions that would enhance their distinctive brand experience across multiple locations.
The Story of Collaboration
Despite the challenges of the pandemic, we partnered with JD Gyms to support their ambitious rollout program, delivering innovative signage solutions that maintained brand consistency while adapting to the unique characteristics of each location.
- External and internal signage implementation across 11 sites in just 6 months
- Diverse signage portfolio including flex boxes, fabric light boxes, and conventional neon
- Development of digitally printed wall coverings for immersive brand environments
- Back-of-house operational signage
- Custom-developed colored faux neon solution through our R&D department, expanding their visual merchandising options
The Widd Difference
When JD Gyms challenged us to develop a colored version of faux neon that wasn’t previously available in the market, our lighting experts rose to the occasion. The resulting solution expanded their branding possibilities and is now available to all Widd clients in a full spectrum of colors.
Rolling out consistent brand experiences across multiple locations requires:
- Robust production management processes to ensure consistency at scale
- Flexible solutions that adapt to varying architectural conditions
- Innovation to solve specific brand challenges
- Careful project management across concurrent implementations
- Resilient supply chains, especially during pandemic disruption
This project is a great example of how Widd Signs is well placed to develop bespoke solutions, at pace to meet the vision and demands of our clients.
Our teams love a challenge and we were very proud to see these stores come to life.