Beyond the Sign: Celebrating 12 Months of Our Widd Rebrand
It’s been a full year since we unveiled our new visual identity and simplified our name from Widd Signs to Widd.
Looking back over the last 12 months, the transition represented far more than a refreshed logo or a new look for our website. It marked a deliberate, strategic step forward in our evolution, one that honours our rich 1888 origins while cementing our capability as a modern, full-service partner for physical brand management.
Here is the story behind our rebrand, why we made the change, and how it brings real benefits to our clients and partners today.
Honouring a 138-Year Legacy
Since our founding in 1888 in Bradford, craftsmanship, quality, and reliability have defined our work. For over a century, we’ve helped shape the high street and commercial landscapes, manufacturing signage for iconic global brands, high-street retailers, and regional authorities. Widd has always endeavoured to go beyond the sign.
As clients needs evolved, our capabilities grew well beyond traditional sign making. We were managing end-to-end consultancy, international signage projects, and pioneering sustainable materials.
Our clients and industry partners were already naturally referring to us simply as ‘Widd.’ Bringing our official name in line with that reality wasn’t just logical. It reflected the broader role we were already playing as true brand guardians across every aspect of a physical environment.
“This rebrand represents both a continuation of our proud heritage and an exciting new chapter. We are building on that legacy by expanding our services, strengthening international partnerships, and pioneering sustainability solutions for our clients.”
Sarah Beaumont, Partnerships & Marketing Director
Why We Rebranded: Building for the Future Together
The core goal of our rebrand was to build an infrastructure and identity capable of supporting modern, high-stakes brand rollouts that continue to go beyond the sign. We focused on three clear operational shifts:
- Reflecting Strategic Capabilities: Highlighting our complete project lifecycle, from design consultancy and structural engineering through to manufacture and final installation.
- Elevating the Overall Customer Experience: Improving how clients interact with us at every touchpoint. From faster query turnarounds and streamlined digital platforms to clearer site project management, we’ve made working with Widd as seamless, and proactive as possible.
- Expanding Physical Infrastructure: Scaling up our physical operations to match our growth, including expanding our Leeds facilities to feature dedicated spaces like our Print and Vinyl department at Cherrywell House.
Beyond the Sign: Built Around Our 3 Core Service Pillars
Our rebrand brought renewed focus to the three pillars that define the Widd Standard:
- Signage: Exceptional craftsmanship meets precision engineering. From high-impact illuminated fascias to complex architectural features and wayfinding systems, we build solutions designed to perform and last in any environment.
- Strategy: Acting as true brand guardians. We manage the complex technical, structural, and planning factors before a single sign is built, ensuring your brand identity remains bold, compliant, and perfectly represented across every site.
- Sustainability: Leading the industry toward greener practices. We use low-energy LED systems, greener substrates, and fully recyclable materials to help our partners meet ambitious carbon and environmental targets.
Looking to the Future with Our Partners
A brand identity only matters if it drives real momentum for the people we work with. Building on the foundation of our first 12 months as Widd, we’re continually refining how we support our clients as they grow:
End-to-End Project Control: Bringing technical design, planning, fabrication, and installation under one roof to remove complexity and streamline every build.
Proactive Partnership: Investing in smarter internal processes to keep communication fast, transparent, and effortlessly collaborative.
Expanded Reach: Continuing to take our regional manufacturing expertise across larger stages, supporting multi-site rollouts across the UK, Europe, and beyond.
Get in touch:
Planning a store rollout, site refresh, or custom signage project?
Get in touch with the Widd team today to discuss how we can bring your physical space to life.
Our Accreditations:
